Is Social Media relevant to the Accounting industry?

I may have spent far too much time around men and women who are entrenched in the idea that social media is nothing more than glorified navel-gazing, as I often fail to see the vast benefits so often preached.  That said I can see how accounting firms can utilize social media to their advantage if properly trained.  I’m not sure if the partners and principles of CPA firms today are ready for the coming revolution.  I know I am not.

http://topdogsocialmedia.com/social-media-marketing-for-accountants/