I will readily admit the first two steps of chapter nine  felt like an introduction to marketing class.  It all seemed very rooted in common sense.  The third step which covered AIDA was beneficial as it showed me why my Craigslist ads are so often unanswered. I have been trying to move my junk to someone else instead of informing the other party why they need the stuff that has been in my garage for six months.  Brilliant!!  The information covered under conversational marketing was interesting and reinforced my belief that everyone on the internet is trying to sell you something.  Now who needs a slightly used but good condition TV stand?