Chapter 10 was a time machine back to 8th grade English where I know the teacher went over the exact same points. Granted, I doubt much has changed in the arena of business messages over the past twenty years outside of the medium used to perform research. It was a nice refresher of “best practices” when writing informational and analytical reports. I found the proposal section most useful, as proposals are very common in the accounting industry for audits and tax work. Everyone venturing into the field of public accounting should have an intimate understanding of RFP’s.
In reading Chapter 3 I felt the information contained would be really useful to someone who is just starting their career. I know if I had read this ten years ago, there would have been a few less awful emails sent. Rookie mistakes for sure. Table 3.1 on page 58 is a nice tool to put in your memory bank, as well as the outline format on page 62. Of the chapters read this semester this chapter was the most useful.
Chapter 6 was a refreshing overview of the social media landscape. For those who have grown up with a cell phone in their pocket much of the information in the chapter would be common knowledge. Growing up knowing the difference between analog and digital I found a few points worth repeating.
- Ask yourself two questions: First, “Would I say this to my audience face to face?” and second, “Am I comfortable with this message becoming a permanent part of my personal and professional communication history?”
- E-mail messages and other electronic documents have the same legal weigh as printed documents, and they are often used as evidence in lawsuits and criminal investigations.
- If you use social media frequently, much of your writing will involve status updates and announcements. However, don’t post trivial information tat only you are likely to find interesting.
One topic that I thought could have been included in the chapter was the use of apps in social media. With apps slowly becoming the preferred method of accessing data, businesses must learn to harness the power of these content portals.
I will readily admit the first two steps of chapter nine felt like an introduction to marketing class. It all seemed very rooted in common sense. The third step which covered AIDA was beneficial as it showed me why my Craigslist ads are so often unanswered. I have been trying to move my junk to someone else instead of informing the other party why they need the stuff that has been in my garage for six months. Brilliant!! The information covered under conversational marketing was interesting and reinforced my belief that everyone on the internet is trying to sell you something. Now who needs a slightly used but good condition TV stand?
After reading chapter 8, Writing Negative Messages, the main theme I walked away with was to simply treat everyone as you would like to be treated. Giving or receiving bad news is never easy, but if it is done with respect and compassion the process can be much smoother. I have seen both the direct and indirect methods used in the accounting industry to great effect. I appreciated the table showcasing the different types of buffers as I will be able to utilize the strategies in my communications.