Chapter 12 Thoughts and Opinions

After reading Chapter 12 I wanted to find away to send the entire chapter to every CPE presenter at every CPE conference.  I can’t begin to count the awful powerpoint presentations I have sat through where even the slightest change in color or slide format would have made a huge difference.  The chapter provides an excellent resource for the do’s and dont’s of presentations.  I had never thought about color scheme or free-form slides, but I can see their value.  The section covering how to deliver a presentation was useful as well.  


Chapter 5 Thoughts and Opinions

This chapter was an excellent overview of the review process required for completing business messages.  The timeliness of the chapter really refreshed some points that had long been forgotten.  I appreciated the author comment on paragraph length and font style.  If a report or proposal does not look professional, than a reader will be less inclined to focus on the body of the work.  Again the examples of “do this instead of that” were to the point and worth reading again.  A solid chapter that really well help as we finish out the semester and carry the information into our daily lives.

Chapter 2 Thoughts and Opinions

The main point I remember from Chapter 2 was to make sure a meeting is truly necessary before committing any time and expense.  I can’t tell how many meetings I have been in where the sole purpose was to plan another meeting.  Absolutely infuriating.  Like that chapters we have read before it, Chapter 2 provides an excellent review of common business communication etiquette. Another item in the chapter that left me thinking was the brief mention of virtual meetings.  I can easily see a future were meetings and collaborations take place only in a virtual environment.  As we move into the virtual environment, being able to recognize nonverbal communication will be paramount.      

Chapter 11 Thoughts and Opinions

As I was reading Chapter 11 I couldn’t help but think the information being presented was of little use as it was often rehashing topics we had previously covered.  While the first two objective were very basic I found the remaining three objectives worthwhile.  It may be years before accountants trust a wiki as a useful reference tool, but I can see how the numerous contributors could really help evaluate some of the more difficult accounting subjects.  I believe the examples of the formal report and proposal at the end of the chapter were excellent as it provided a nice backup for the text.  As I have said before the authors of the book do an great job of using examples to really drive home the topics covered.  

Chapter 4 Thoughts and Opinions

I really enjoyed reading and envisioning the many ways I can increase the effectiveness of my business writings.  I thought the tables did a great job of showing the various tips, techniques, and ideas discussed.  I plan on printing out sections of this chapter and using it as a cheat sheet when I need to create a powerful message.  Chapter 4 was a very good chapter and should be read by all. 

Chapter 10 Thoughts and Opinions

Chapter 10 was a time machine back to 8th grade English where I know the teacher went over the exact same points. Granted, I doubt much has changed in the arena of business messages over the past twenty years outside of the medium used to perform research. It was a nice refresher of “best practices” when writing  informational and analytical reports. I found the proposal section most useful, as proposals are very common in the accounting industry for audits and tax work. Everyone venturing into the field of public accounting should have an intimate understanding of RFP’s.

Chapter 3 Thoughts and Opinions

In reading Chapter 3 I felt the information contained would be really useful to someone who is just starting their career.  I know if I had read this ten years ago, there would have been a few less awful emails sent.  Rookie mistakes for sure.  Table 3.1 on page 58 is a nice tool to put in your memory bank, as well as the outline format on page 62.  Of the chapters read this semester this chapter was the most useful.

Chapter 6 Thoughts and Opinions

Chapter 6 was a refreshing overview of the social media landscape.  For those who have grown up with a cell phone in their pocket much of the information in the chapter would be common knowledge.  Growing up knowing the difference between analog and digital I found a few points worth repeating.

  • Ask yourself two questions: First, “Would I say this to my audience face to face?” and second, “Am I comfortable with this message becoming a permanent part of my personal and professional communication history?”
  • E-mail messages and other electronic documents have the same legal weigh as printed documents, and they are often used as evidence in lawsuits and criminal investigations.
  • If you use social media frequently, much of your writing will involve status updates and announcements.  However, don’t post trivial information tat only you are likely to find interesting.

One topic that I thought could have been included in the chapter was the use of apps in social media.  With apps slowly becoming the preferred method of accessing data, businesses must learn to harness the power of these content portals.

Chapter 9 Thoughts and Opinions

I will readily admit the first two steps of chapter nine  felt like an introduction to marketing class.  It all seemed very rooted in common sense.  The third step which covered AIDA was beneficial as it showed me why my Craigslist ads are so often unanswered. I have been trying to move my junk to someone else instead of informing the other party why they need the stuff that has been in my garage for six months.  Brilliant!!  The information covered under conversational marketing was interesting and reinforced my belief that everyone on the internet is trying to sell you something.  Now who needs a slightly used but good condition TV stand?

Chapter 8 Thoughts and Opinions

After reading chapter 8, Writing Negative Messages, the main theme I walked away with was to simply treat everyone as you would like to be treated. Giving or receiving bad news is never easy, but if it is done with respect and compassion the process can be much smoother. I have seen both the direct and indirect methods used in the accounting industry to great effect. I appreciated the table showcasing the different types of buffers as I will be able to utilize the strategies in my communications.